How To Use Pinterest to Grow Your Blog in 2023 with Kate Ahl
SHOW NOTES: Episode 60
How can you use Pinterest to grow your blog in 2023?
Today we welcome back our friend Kate Ahl, Pinterest guru and owner of Simple Pin Media to talk all about Pinterest.
On today’s episode Kate talks about some of the trends we can expect to come in 2023 to set up our blogs for success on Pinterest.
She talks about a shift in e-commerce and how this shift will be great for those bloggers who have a digital or physical product and she talks about the addition of links to idea pins. We chat about the importance of understanding who your consumer is and essentially becoming the consumer and searching the platform yourself on both your desktop and mobile device so you can adjust your content to be optimized for the consumer.
We also dive more into idea pins and talk about what we can do to make sure that idea pins are containing the types of things that people want to see, why you really have to get to know your audience and what they want, and why it is important as a blogger to test and track the data because you don’t know what kind of pins are going to do the best. Kate talks about how Pinterest analytics have improved and understanding that Pinterest is an investment for the long haul that requires a lot of patience because sometimes pins take off months later. She also talks about how important consistency is, utilizing the content you already have and using digital products to help generate revenue.
We had a great conversation with Kate today and we love having someone that we can go to and chat with about all things Pinterest. We want to hear how this episode helped you! Let’s continue the conversation over on Instagram (@sparkmediaconcepts). We’d love to hear from you!
IN THIS EPISODE, WE COVERED:
- Trends we can expect from Pinterest in 2023
- A shift in e-commerce on Pinterest
- The addition of links to idea pins
- The importance of understanding who your consumer is
- Adjusting your content to be optimized for the consumer
- What you can do to make sure idea pins are containing the types of things that people want to see
- Why you should get to know your audience and what they want
- Why it is important as a blogger to test and track the data
- How Pinterest analytics have improved
- Understanding that Pinterest is an investment for the long haul
- The importance of consistency
- Utilizing the content you already have
- Using digital products to help generate revenue
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Check out Kate’s website with Simple Pin Media HERE and their Pinterest @simplepinmedia to see how they are integrating digital products on their page! You can also connect with Kate on Instagram, Facebook, LinkedIn, Twitter, and YouTube!
- Keyword Guide Freebie from Kate
- Check out episode 9 when we first had Kate on the show where we talk about what a beginner blogger can do for Pinterest
- Check out episode 53 where we talk with Brittany Miller about using LinkedIn to promote your business
- Join our email list to get notified of our latest podcast episodes, brand new blog posts and exciting news when it happens!
- You can join the Blog Depot for $9 a month using code: BLOGGER. Sign up here: https://courses.sparkmediaconcepts.com/the-blog-depot
- Get 20% off of Keysearch Starter Plan using this link and code: KSDISC
- Connect with us on Instagram at: @sparkmediaconcepts
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts
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