Why You Need to Grow Your Email List Today with Matt Molen
SHOW NOTES: Episode 135
A topic that we love to discuss here is email marketing and that’s because it is a crucial part of your blog! We welcomed Matt Molen from Email Crush as he dove into email marketing for bloggers and content creators.
Why Email Marketing is Crucial for Bloggers
Control and Ownership
Matt shared the importance of email marketing, especially in an era dominated by social media platforms like TikTok and Instagram. Unlike social media, where algorithms can change overnight, your email list is something you own and control. This makes it a reliable channel for reaching your audience directly.
Building Trust and Engagement
Email marketing allows you to build a deeper relationship with your audience. By consistently providing valuable content, you can establish yourself as a trusted authority in your niche. This trust translates into higher engagement rates and, ultimately, more conversions.
We discussed strategies for growing an email list, creating effective lead magnets, and setting up email automation sequences. Matt shares his journey in email marketing, emphasizing the importance of understanding the audience and building trust. He also covers the impact of third-part cookies on email marketing and ad revenue, and the significance of repurposing content.
Email marketing is a powerful tool for bloggers and content creators. By leveraging existing traffic, creating compelling lead magnets, setting up effective email automation sequences, and understanding audience behavior, you can build a strong email list and drive significant value for your blog. The key is to provide consistent, valuable content that serves your audience and builds trust over time.
IN THIS EPISODE, WE COVERED:
- Importance of email marketing for bloggers and content creators
- Strategies for growing an email list
- Creating lead magnets
- Setting up email automation sequences
- Understanding the audience and building trust through email marketing
- Impact of email marketing on ad revenue
- Leveraging existing content and repurposing it
- Significance of email automation
- Maximizing revenue through strategic email content
- Importance of serving the audience with valuable and relevant information
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with Matt on his website: emailcrush.com
- We recommend ConvertKit for email marketing! Check out our affiliate link for more information.
- Join our weekly podcast newsletter email list and never miss a new episode!
- Check out last week’s episode here!
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
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