Finding Your Target Audience with Erin Trusner Fischer

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SHOW NOTES: Episode 72

Do you know who your target audience is?

Today, we are excited to have Erin Trusner, the owner of Trusner Designs, join us to talk about how finding your target audience. Trusner Designs is a full service marketing, branding and graphic design firm. Erin’s specialty is working with small businesses to create stand out, branded imagery that reflects their authentic brand voice and showing them how to thread this throughout their business aesthetic via her e-course suite, Business: Engage.

On today’s episode, Erin shares how she got started with marketing. She shares how she eventually turned Trunser Designs into her full time income, and how her company has evolved over the years. We chat about why it is important and beneficial to find your target audience and how having a niche relates to your target audience. We also chat about making sure your marketing messaging is specific.

We talk about the questions that you can ask as you start to define your target audience.Those questions are: 

1. WHO are you selling to?
2. WHERE are they spending their time?
3. WHAT are they struggling with?
4. WHY are they struggling?
5. WHAT are you selling to them?
6. HOW does it help them?
7. WHAT does their life look like after they buy from you?
8. WHY should they buy from YOU rather than someone else who offers the same thing?

We also talk about the importance of building a connection with your audience. Erin shares why you don’t already need an audience to start the process, and why it is important to realize you can pivot your content if you need to.  She shares what you can do if your content is reaching people who aren’t necessarily in your target audience. It’s also ok that some of your audience will come from social media and others come from your email list.  We also talk about the importance of knowing if your messaging is actually working. Know that somebody is always paying attention even if they are not engaging with your content. Erin also shares the importance of asking your audience for feedback and opinions on your content.

Staying consistent with your messaging, building connections, and offering value are going to be pillars for success in the blogging world. 

If you want to be found, you do have to take some of these tips and put them into action. Know that consistency and a never give up attitude is just part of being an entrepreneur.  

This was such a great conversation with Erin! We are thankful to her for sharing her insight into reaching your target audience.

We want to hear how this episode helped you! Let’s continue the conversation over on Instagram (@sparkmediaconcepts). We’d love to hear from you!

IN THIS EPISODE, WE COVERED:

• Why it is important and beneficial to find your target audience 
• How having a niche relates to your target audience
• Making sure your marketing messaging is specific
• Questions that you can ask as you start to define your target audience
• The importance of building a connection with your audience 
• Why you don’t already need an audience to start the process 
• Why it is important to realize you can pivot your content if you need to 
• What you can do if you find that your content is reaching people who aren’t necessarily in your target audience
• Understanding that some of your audience will come from social media and some will come from your email list
• Realizing that you’re going to talk to people a little differently on each social media platform.
• The importance of knowing if your messaging is actually working
• Knowing that somebody is always paying attention even if they are not engaging with your content 
• The importance of asking your audience for feedback and opinions on your content to help you know what is working and what isn’t.
• Consistency with your messaging

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Connect with Erin on Instagram @trusnerdesigns and Tik Tok @trusnerdesigns, find her on Facebook at Trusner Designs, her website www.trusnerdesigns.com, and check out her Business: Engage course
• Join our email list to get notified of our latest podcast episodes, brand new blog posts and exciting news when it happens!
• Save 20% off of Berkley Sweetapple’s templates using code SPARK20 on her website: berkleysweetapple.com
• Check out the Blog Depot!
• Join the Ultimate Blog Bootcamp!
• Check out last week’s episode here!
• Connect with us on Instagram at: @sparkmediaconcepts

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

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