Email Marketing Systems with Allea from Duett

Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites (which is why we’ve increased our email marketing episodes lately!). But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, we’re thrilled to welcome Allea Grummert from Duett back to the show. She’s our resident email marketing guru, and in this episode, she’s sharing practical ways to implement email marketing systems at any stage of your blog business.

Meet Allea Grummert

Owner of Duett, Allea Grummert is an email marketing strategist, copywriter and tech expert who helps bloggers and content creators make a lasting first impression through automated welcome & nurture sequences. She helps her clients build intentional email strategies that engage readers, build brand loyalty and optimize conversions for sales and site traffic.

Allea is the host of the Happy Subscribers podcast, holds the coveted spot as the email marketing industry expert for the Food Blogger Pro membership community, is a Recommended Expert through NerdPress, and recognized as a Kit Approved Expert.

Why You Need Email Marketing Systems

If you feel daunted by setting up email systems, you’re not alone. But according to Allea, once these systems are in place, they actually create more freedom and clarity in your business. Whether you’re just starting or looking to optimize your email strategy, building reliable systems ensures your content reaches your audience consistently.

Starting Simple: RSS Feeds

For new bloggers or those just dipping their toes into email marketing, Allea recommends starting with the easiest system: RSS feeds.

RSS (Really Simple Syndication) automatically pulls content from your blog and sends it to your email subscribers. This means every time you publish a new blog post, your subscribers receive an email without you lifting a finger.

This is the lowest-hanging fruit, and a very simple way to keep your audience informed and drive traffic back to your site. Once you set them up, they require minimal effort and free up your time to focus on content creation.

RSS feeds aren’t just for beginners, though. Allea says that even seasoned bloggers with six- and seven-figure businesses still use RSS feeds to keep their content circulating. It’s not an outdated method – it’s an efficient one!

Beyond RSS: Building a Robust Email Marketing System

Once you’ve mastered the basics, you can start to think bigger. For bloggers who want to engage their audience more deeply, Allea suggests implementing these advanced systems:

Welcome Sequences

Even a single welcome email helps new subscribers understand who you are and what to expect. Share your top posts, invite them to reply, and encourage engagement.

Segmentation

Tailor emails to different parts of your audience. For example, food bloggers can segment by dietary preferences, sending relevant content to specific groups.

Newsletters

While RSS feeds are great for automation, occasional personalized newsletters help deepen your connection with readers and share updates beyond your regular blog posts.

The Purpose Behind Every Email

What should your goal be every time you send an email? According to Allea, it’s all about site traffic. Your site offers the best experience, and increasing traffic helps you qualify for ad networks and other monetization opportunities.

How to Simplify Your Email Marketing Systems

Here are some key takeaways to help you streamline your email marketing and keep your audience engaged without burning out.

1. Use Content Themes to Simplify Your Emails

One of the easiest ways to systematize your email marketing is by establishing content themes or categories. According to Allea, these themes act as buckets for your ideas, making it easier to plan and create emails.

For example, if you’re a food blogger, your themes might include: appliance types, meals of the day (breakfast, lunch, and dinner), affiliate promotions, and personal reflections or behind-the-scenes stories.

By cycling through these themes, you not only simplify your planning process but also showcase the breadth of your content.

2. Build a Content Bank for Easy Access

A content bank is a central place where you store your ideas and resources. This simple tool can save you hours of brainstorming and ensure you always have something valuable to share with your audience.

Allea recommends using a platform like Airtable to organize your content. (In fact, she even offers a free content bank and calendar template at duett.co/ultimate)

Here’s how to set up your content bank:

Identify 3-4 core themes for your emails
As ideas come up, categorize them under the appropriate theme
Collect links to existing blog posts, videos, social media content, and other resources

When it’s time to write an email, you can pull directly from your content bank, reducing the mental load and speeding up the process.

3. Repurpose Your Existing Content

You don’t need to create new content from scratch for every email. Instead, think about how you can repurpose what you’ve already created.

You can:

Turn a blog post into a series of emails
Share a popular Instagram reel or YouTube video
Compile a seasonal roundup of related content

4. Focus on One Big Idea Per Email

One common mistake bloggers make is trying to cram too much into a single email. Allea suggests keeping things simple by focusing on one main idea per email. This will reduce your workload and make your emails easier for your audience to consume.

5. Create a System That Works for You

Ultimately, the key to successful email marketing is creating systems that fit your workflow. Whether it’s using a content bank, cycling through themes, or repurposing existing content, the goal is to make the process easier while still consistently delivering value to your audience – so they look forward to your emails!

In this episode, we covered:

Why you need email marketing systems
Why RSS feeds aren’t just for beginning bloggers
What systems you can implement once you’re ready to move beyond the basics
Why knowing the purpose behind every email is important
How content themes can simplify your email marketing systems
How to build a content bank
How to quickly repurpose content for email marketing

Links and resources mentioned in this episode:

We hope you loved this episode with Allea on email marketing systems! Please leave us a comment and let us know your biggest takeaway from this episode!

Why You Need Email Marketing Systems in Your Blog Business with Allea from Duett