What Bloggers Need to Know About 3rd Party Cookies

ByHannah Clark

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SHOW NOTES: Episode 136

We are talking all things 3rd party cookies on this episode! In this episode, we have Tiffany Graves and Ben Rodriguez on from Mediavine.

What Are Third-Party Cookies?

Third-party cookies are small data files placed in a user’s browser by websites other than the one they are currently visiting. These cookies track user behavior across different sites, creating detailed profiles that advertisers use to serve targeted ads. For example, if a user browses for shoes on one site, they might see ads for those shoes on unrelated websites later.

What Is First-Party Data?

First-party data is information collected directly from users through interactions on a blogger’s own site. This data is becoming increasingly valuable as it allows content creators to build direct relationships with their audience. Unlike third-party data, first-party data is collected with the user’s consent, making it more privacy-compliant and reliable.

Introducing Mediavine’s Grow Platform

Ben introduces the Grow platform, designed to help bloggers collect first-party data and enhance reader engagement.

Tiffany and Ben emphasize Mediavine’s commitment to advocating for bloggers in the industry. They discuss how Mediavine is actively addressing challenges posed by the transition away from third-party cookies. 

We want you to view the changes in the digital advertising landscape as opportunities rather than obstacles. Tiffany and Ben share actionable tips that you can take as a blogger! Tune in to hear more!

We would love to hear what you thought about this episode! Send us a DM over on Instagram: @sparkmediaconcepts and let us know!

IN THIS EPISODE, WE COVERED:

  • Implications of third-party cookies for bloggers and the advertising ecosystem.
  • Explanation of what third-party cookies are and how they function.
  • Impact of the removal of third-party cookies on ad revenue and user experience.
  • Importance of privacy in the digital landscape and related regulations (e.g., GDPR, CCPA).
  • Introduction of first-party data collection as a strategy for bloggers.
  • Overview of Mediavine’s Grow platform and its features for data collection.
  • Benefits of first-party data for enhancing reader engagement and monetization.
  • Strategies for adapting to changes in the advertising landscape.
  • Encouragement for bloggers to embrace changes and leverage new tools for success.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

This post contains affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.

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