Unexpected Benefits of Blogging: Skills That Go Beyond the Blog
If you’ve been thinking about starting a blog but feel unsure about whether or not you can do it, you’re not alone. Many aspiring bloggers face doubts about their skills, tech knowledge, and ability to build a successful online presence. But as Amy shares in this special episode, blogging is about so much more than just writing posts — it’s a journey of growth, confidence, and opportunity.
If you haven’t heard how Amy got started with blogging in Episode 15, check it out here!
Benefits of Blogging: Overcoming Self-Doubt
When Amy first started blogging, she wasn’t tech-savvy and never imagined she would one day help others build their own websites. The idea of working online felt overwhelming. Like many new bloggers, she worried she didn’t have the skills or knowledge to succeed.
However, blogging isn’t about having all the answers from the start — it’s about being open to learning. Over time, Amy gained confidence, picked up new skills, and discovered that she was capable of much more than she initially believed. One of the biggest benefits of blogging is the ability to grow in ways you never expected.
Blogging as a Foundation for Business Growth
As Amy shares, she started her blogging journey by supporting Jennifer as a virtual assistant. This role helped her gain hands-on experience in online business, and soon she was running her own blog and teaching others how to do the same. Blogging can open doors to unexpected career paths, from coaching to content creation and beyond.
Blogging Builds Confidence and Transferable Skills
One of the most unexpected benefits of blogging is the confidence it builds. When you take blogging seriously and treat it like a business, you start to believe in your own abilities. Amy credits blogging with giving her the confidence to take on leadership roles, such as serving on her children’s PTO board and helping launch a nonprofit organization.
Through blogging, she developed skills in communication, content creation, and marketing — skills that have since helped her in other areas of life.
The Ability to Learn and Evolve
Jennifer and Amy talk about a key mindset shift that blogging encourages: embracing lifelong learning. Unlike traditional career paths where you might feel locked into one skill set, blogging pushes you to continuously evolve. You learn not just about writing, but also about marketing, branding, SEO, and business strategy.
As Amy puts it, the most valuable skill she gained from blogging wasn’t just one specific technical ability — it was the ability to learn and adapt. This open-mindedness has allowed her to step into new roles with confidence and take on projects she never thought possible.
The Struggle to Stay Organized
For many entrepreneurs, organization doesn’t come naturally. Amy openly admits that systems and workflows weren’t part of her initial blogging journey. She modeled her approach after what she had seen her mother do — sticky notes everywhere. And while that method worked for a while, it wasn’t sustainable.
That all changed when Kaci Ackerman introduced us to structured workflows and project management tools like ClickUp. But the shift wasn’t immediate. It took patience, persistence, and a willingness to learn. If you’re someone who struggles with organization, know that you’re not alone. It’s a skill that can be developed over time, just like any other aspect of running a business and blogging.
For anyone feeling hesitant about implementing systems, the key is to remind yourself that you can learn new skills. Surround yourself with a community that believes in you and supports your growth. Finding the right tools and workflows will not only help you run your blog more efficiently but will also give you the confidence to tackle bigger projects.
The Power of Community and Learning Together
A game-changer for Amy and Jennifer has been their ability to learn alongside their community. Through their program, The Ultimate Blog Roadmap, they have worked with countless bloggers who are navigating similar struggles. Together, they’ve explored tools like ClickUp, held work sessions, and built workflows that make running a blog less chaotic and more streamlined.
Being part of a community that values learning and growth can make a huge difference. It’s easier to tackle challenges when you know you’re not alone. Plus, teaching others what you’ve learned reinforces your own skills and strengthens your ability to apply them in different areas of your life.
Advice for New Bloggers: Focus on One Thing at a Time
If you’re just starting your blogging journey, it’s easy to feel overwhelmed by everything you think you need to learn. Amy’s best advice? Focus on one skill at a time.
Start with the Basics: Learn how to set up your website and get the foundational pieces in place.
Master One Area Before Moving On: After your blog is up and running, focus on something like email marketing. Build your email list, create a welcome sequence, and learn how to engage your audience.
Give Yourself Time: Growth doesn’t happen overnight. Your traffic, email list, and social media presence will take time to build. Focus on what’s most important first, and add new skills as you go.
In this episode, we covered:
- How Amy wrestled with self-doubt when she started her blog
- How building her blog helped her build confidence
- How blogging has helped Amy develop a growth mindset
- How Amy went from running a “sticky note business” to becoming organized with systems and programs
- Why community has played such an important role in Amy’s blogging journey and growth
- Amy’s best advice for new bloggers
Links and resources mentioned in this episode:
- Get our Beginner Blogger Tips Playlist on Spotify
- Save 20% on Berkley Sweetapples Templates with code SPARK20
- Kit– The Email Marketing platform we recommend
- Contact Amy via email
- Learn More about Brave Like McKenna
- Join The Ultimate Blog Roadmap
- Check out last week’s episode
We hope you loved this episode with Amy on the unexpected benefits of blogging! Please leave us a comment and let us know your biggest takeaway from this episode!