Tips on Working with Brands with Courtney Paige
SHOW NOTES: Episode 80
How do bloggers make money? Today, we are talking about money and working with brands with Courtney Paige, the friendly face behind the food blog A Paige of Positivity.
Courtney wears multiple hats but her favorites are recipe development, food photography, and taste testing. After 3 years of working in Corporate America, Courtney quit her commercial interior design job to pursue food blogging full-time.
On today’s episode, Courtney shares how she transitioned from working in the corporate world of interior design to food blogging full time, how confidence played a role in her taking the jump, and the importance of statistics and tracking the revenue your blog brings in. We chat about how Courtney started her business and working with brands, how there are other ways to bring in money besides ads on your site, and the importance of being intentional with the choices that you are making and what you are spending your time on.
We also talk about how social media is not the only way you can work with brands, the importance of being fluid with where your revenue comes in because things are always changing, and why you should be authentic with the brands and products you choose to work with. Courtney shares what the process looks like to work with a brand, how transparency helps when negotiating with brands, and the importance of knowing your worth and standing up for yourself and the industry so brands don’t take advantage of you. We also talk about how to show brands your worth and make yourself memorable, why it is important to be willing to learn as bloggers, and learning to focus on the things you love and outsourcing the things that don’t bring you joy.
This was a great conversation with Courtney! We want to hear how this episode helped you! Let’s continue the conversation over on Instagram (@sparkmediaconcepts). We’d love to hear from you!
KEY TAKEAWAYS AND TIMESTAMPS:
- 0:03 – Food Blogging and Brand Partnerships
- 12:13 – Diversifying Income Sources for Bloggers
- 23:14 – Brand Collaboration and Niche Success
- 30:45 – Brand Deals on Social Media
- 41:48 – Creating a Memorable Content Creative Brief
- 48:46 – Scaling Pricing and Pitching Clients
IN THIS EPISODE, WE COVERED:
- How bloggers make money
- The importance of statistics and tracking the revenue your blog brings in
- How there are other ways to bring in money besides ads on your site
- And the importance of being intentional with the choices that you are making and what you are spending your time on
- How social media is not the only way you can work with brands
- The importance of being fluid with where your revenue comes in because things are always changing
- Why you should be authentic with the brands and products you choose to work with
- What the process looks like to work with a brand
- How transparency helps when negotiating with brands
- The importance of knowing your worth and standing up for yourself and the industry so brands don’t take advantage of you
- How to show brands your worth and make yourself memorable
- Why it is important to be willing to learn as bloggers
- Learning to focus on the things you love and outsourcing the things that don’t bring you joy
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with Courtney on Instagram @apaigeofpositivity and on her blog apaigeofpositivity.com or email her directly at: apaigeofpositivity@gmail.com!
- Pitching course – How To Trail Blaze Your Way in Food Photography and Land Clients
- Join the Ultimate Blog Bootcamp!
- Check out the Blog Depot!
- Check out last week’s episode here!
- Connect with us on Instagram at: @sparkmediaconcepts
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts
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