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The Importance of Social Media

Social media is how we connect to people, not only our friends and family, but people with similar interests. The importance of social media is to market products, promote brands and connect to current and potential customers.

Group of 4 men and women holding phones and looking at them and smiling

What is social media?

In the dictionary social media is described as, “websites and applications that enable users to create and share content or to participate in social networking”.

In 2017, it was estimated that 2.46 billion people around the globe use social media… and that number continues to rise.  Social media is how people communicate and connect today.  It is how many people receive information about what is going on around the world, keep in touch with friends, and learn about new products and ideas.

Why is it important to use social media?

The reason social media is so important is because it is utilized every single day by billions of people and it allows companies/individuals to share products and experiences in a very organic way, sharing personal opinions and recommendations.  It has never been easier to share products we are loving with others, and if you are a social media influencer, you can even receive payment or your honest opinions.

Woman in a white sweater holding a phone and smilingWhat are the benefits of social media?

  • Engagement
  • Community
  • Promotion of brand and/or products
  • Free platform to share products and/or ideas
  • Access to people across the globe

As a blogger, social media is crucial for your success.  You spend precious time creating content for your website for SEO (search engine optimization) and you want your information to be seen.  This is why social media is so important.

Sharing your content on social media allows you to share your content with people all over the world, just by posting on a few social networking sites.  It’s the cheapest and easiest form of marketing there has ever been.

At Spark Media Concepts, we teach and train you how to utilize the best social media practices to ensure that your content is being shared and seen across the web.  We have in depth video training programs that will teach you what you should be doing to promote your content on Facebook, Instagram and Pinterest.

We would love to help your grow your voice and your influence on social media.  Contact us today and we will help you grow your brand!

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