The Best Blog Marketing Ideas

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SHOW NOTES: Episode 61

Welcome back to the Ultimate Blog Podcast! It’s Amy here today and I am going to talk with you about the best blog marketing ideas to take a little more control of your content and to put it out there in a way that people who need your content can find it. 

On today’s episode, I dive into what you can do to help generate more eyes on the blog posts that you’re creating because you shouldn’t leave it up to Google and hope people will find your blog.  First and foremost, the best tool for your business is consistency because staying on a consistent schedule. Showing up when your audience expects you to is going to be more valuable than anything else. I go over creating content on a consistent basis, creating a content strategy that is realistic for you and why it is important to understand that social media algorithms are constantly changing.  I break down several ways that you can market your blog and I explain why I recommend only picking one or two for your own blog.  

The best blog marketing ideas:

1. Email marketing. You want to nurture this list so it can grow. Focus on providing valuable content so you can drive traffic to your blog and gain subscribers who want to see more of your content and blog posts. 
2. Pinterest is a fantastic tool to utilize in regards to marketing your blog. Pins on pinterest live forever and you never know when a certain pin will take off and bring people to your blog. We recommend creating a pin strategy for yourself that is realistic using Tailwind to schedule your pins and using the Grow Social plugin on your blog to make it easy for people to share your pins on Pinterest. 
3. Social media is a really great way to repurpose your blog posts. Focus on your blog first and then find ways to turn that content into posts on other social media platforms. Be intentional with the time that you spend on social media.
4. Promoting your blog on LinkedIn is another great way to market your blog by doing articles and even connecting with people who are in your niche.  
5. Google web stories are a great tool to implement.  They are a visual, full screen content format for the web that allows you to tap or swipe through stories where people can find them through a Google search. 

I also go over some important tips you should consider when you think about the best blog marketing ideas.  These include making sure your content is shareable, reaching out to brands that you are creating content about, including internal links to other pieces of content in your blog, having a call to action, and paying attention to where you can do things differently in order to grow.

It is such a joy to be in this space with each and every one of you. We hope you enjoy this episode and we want to hear how this episode helped you! Let’s continue the conversation over on Instagram (@sparkmediaconcepts). We’d love to hear from you!

IN THIS EPISODE, WE COVERED:

• The best blog marketing ideas to take a little more control of your content 
• What you can do to help generate more eyes on your blog posts
• The best tool for your business is consistency
• Creating content on a consistent basis
• Creating a content strategy that is realistic 
• Email marketing
• Utilizing Pinterest for your blog
• Using social media to repurpose your blog posts
• Promoting your blog on LinkedIn
• Implementing Google web stories 
• Tips to consider when you think about marketing your blog
• Make sure your content is shareable 
• Reach out to brands that you are creating content about
• Include internal links to other pieces of content in your blog
• Having a call to action
• Pay attention to where you can do things differently in order to grow

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Check out episode 60 with Katie Ahl, the owner of Simple Pin Media, where we talk about all things Pinterest
• Tailwind is the Pinterest tool that we use to schedule our pins
• Grow Social Plugin is what we use on our blog to pull up pins that we want people to share on Pinterest
• Check out episode 53 where we talk with Brittany Miller about using LinkedIn to promote your business
• Check out episode 48 where we talk with Lauren Casolaro about how Google web stories can benefit your blog
• Join our email list to get notified of our latest podcast episodes, brand new blog posts and exciting news when it happens!
• You can join the Blog Depot for $9 a month using code: BLOGGER. Sign up here: https://courses.sparkmediaconcepts.com/the-blog-depot
• Get 20% off of Keysearch Starter Plan using this link and code: KSDISC
• Connect with us on Instagram at: @sparkmediaconcepts

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

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