Should You Start a Podcast or Blog First?

SHOW NOTES: Episode 101

Should you start a podcast or blog first?

It’s Amy here and I have a solo coming at you. I am giving you the benefits of both blogging and podcasting and then sharing (as both a blogger and a podcaster) whether I feel a blog or a podcast should come first.

I want to first explain how both platforms can complement each other, which allows you as the creator to connect with your audience in different ways.

Blogs and podcasts are more than just platforms for sharing content. They provide a behind-the-scenes view, which allows your audience to build trust with you. Both nurture your audience and community and allow others to connect with you on a deeper level. They both offer opportunities to generate leads, earn revenue through affiliate sales and brand sponsorships, and market yourself passively. Once your content is crated, it remains there for anyone searching it, whether that is through search engines like Google or podcast apps like Apple Podcasts.

The Benefits of Starting a Blog

The ability to build search engine optimization (SEO) by creating quality content that attracts your audience.
- This helps you get in front of more people and connect with them!
Blogs allow you to immediately start collecting email subscribers.
- This is valuable for launching products or services. Having an email list truly allows for a more personal connection with your audience.
A blog serves as a home base.
- This provides a place for your show notes when you launch your podcast, email sign-ups, and a visual representation of your brand. It allows for a space for collaborations, sponsorships, and working with affiliates.

The Benefits of Launching a Podcast

Allows you to easily batch your work and release consistent content
- This helps you become known as an expert in your niche. People will start to recognize you as a go-to source for information.
Gives you the opportunity to connect with your audience on a more personal level
- This increases brand awareness and helps build your community!

As both a blogger and podcaster, I love them both but overall, I recommend starting with a blog first as a home base.

A blog or website is essential for housing your show notes and providing a place for people to connect with your content. It allows you to offer backlinks to your guests, further promoting their content.

The beauty of doing both a podcast and a blog is that they can support and complement each other. By having both, you can reach and serve more people.

If you are ready to set up your blog but aren’t sure where to begin, join us in the Ultimate Blog Bootcamp! The doors are always open and Jennifer and I are ready to guide you in setting up your blog correctly from the start.

I want to thank each of you for listening. As we celebrate Thanksgiving, Jennifer and I at Spark Media Concepts are so very thankful for you and truly couldn’t do what we love without your support.

We hope that today’s episode helped you! Let us know your thoughts on Instagram: @sparkmediaconcepts

IN THIS EPISODE, WE COVERED:

Benefits of starting a blog or a podcast
Blogs and podcasts complement each other and connect with your audience in different ways
Both nurture your audience and community
Benefits of starting a blog first
Benefits of starting a podcast first
Starting with a blog as a home base and setting it up correctly
Doing both a podcast and a blog to reach and serve more people

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

We have a goal to reach 100,000 downloads by December 31 and we need your help! Share an episode you love with a friend and leave us a review on Apple Podcasts! We would be so grateful!
3 bonus episodes on the private podcast! Click here and put in your name and email address to check them out!
Join the Ultimate Blog Bootcamp!
Check out the Blog Depot!
Check out last week’s episode here!
Connect with us on Instagram at: @sparkmediaconcepts

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

This post contains affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.