Roberta West on using Ads to Market Your Blog

ByHannah Clark

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SHOW NOTES: Episode 122

Have you used ads to market your blog? We have Roberta West on to share more about how to use ads. Roberta is a writer and consultant who helps part-time entrepreneurs design automated digital products so they can create multi-income and money freedom. She is bringing tips for you to put into practice today.

Roberta shares her story of her transition from a corporate 9 to 5 to the world of digital products with no prior experience in the digital world. She took a leap of faith, created her first course and has seen success in the advertising space.

Roberta shares her approach to Meta ads.

She emphasizes the importance of understanding the algorithm and allowing time for your ads to mature. By focusing on engagement ads, she was able to teach the algorithm to find people interested in her brand and offer. This strategy is perfect for beginning, allowing you to start with a small daily budget and gradually scale as you gain traction.

Roberta shares more about starting with the offer, not the product. By understanding the needs of your audience first, you can craft a sales page and then develop a program that delivers on that promise. This allows you to create solutions that your audience is actively seeking rather than creating a product and hoping to find the right people.

Throughout our conversation, Roberta stressed the significance of testing content, building an email list, and approaching content creation as a learning journey.

She encourages you to trust your instincts while also running tests and not getting discouraged by immediate results. Patience and consistency are key! Tune in to hear all of the wisdom that Roberta has to share!

We would love to hear what you thought of this episode! Send us a DM over on Instagram: @sparkmediaconcepts and let us know your thoughts!

IN THIS EPISODE, WE COVERED:

  • Utilizing Meta ads to grow a brand, increase traffic, and boost sales
  • Roberta’s journey of transitioning from a corporate job to creating digital products and using Facebook ads
  • Creating products based on audience needs and using engagement ads to reach potential customers
  • The effectiveness of using Meta ads to market products and services
  • Focusing on creating products based on audience needs and using engagement ads to maximize feedback
  • Strategies for testing content and using free resources to gauge audience interest
  • Importance of building an email list as proof of audience interest and approaching content creation as an ongoing learning experience

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

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