SHOW NOTES: Episode 40
Hey there! It’s Jennifer and I’m doing a solo today. Today I’m talking all about creating content for your blog. We often get asked by people who are just getting started in blowing, “how do I write content?” Today I want to share some myths with you about content as well as address frequently asked questions and give you some tips on creating content for your blog.
We’ll start off with the myths about creating content:
MYTH: Your blog post has to be a certain number of words.
A longer blog post MAY be more likely to rank on Google, it’s not always the case. There are no rules in terms of how long a blog post should be or how many words it should be. The most important thing is that you have fully addressed the topic you are writing on.
MYTH: You should use your keywords over and over again.
It used to be the case that you could sort of “fool” the algorithm by putting in your keywords over and over again. This is not the case anymore. These keywords may happen to be used multiple times sometimes, or not many times at all. Be sure to write in a natural way that your readers can understand and have their questions answered.
MYTH: You have to be a great writer or an English major to have a blog.
Not true! You can write a great blog post without being a professional writer.
Creating content for your blog means thinking about:
- What is the main overarching topic of your whole blog? What message are you trying to share and who are you trying to reach? Who is this content for and how will it help them?
- Why do you want to create this kind of content? What call-to-action to you want your readers to take?
- Doing research! What does your audience need? What questions do you get asked often? What do people need?
- Keyword research —finding words and phrases that people are typing into Google to find information. If you can match what people are looking for, you have a better chance of others who are searching for this content seeing it.
FAQ’s about creating content for your blog:
Should I worry about my competition? Yes and no. Just because someone else writes about a topic you want to write about, you can still write about it!
Should I include photos in my blog posts? Yes
Should I link to other websites from my website? Yes, you can. There are some things to consider before linking a different website: Does it give you credibility? Is it going to help the reader? Is it going to offer value?
Can I write about personal topics or how much personal information should I share? This can be tricky because it depends on the topic of your blog. Ultimately, think about how you are helping someone with what you share.
What components should a well done blog post have?
- Keyword research
- Great intro – 2-3 sentence hook at the beginning
- Short paragraphs
- Step by step instructions or bullet points (easy to read information). Be sure to bold important information.
- Links that would be helpful for the reader
- Keep your content relevant to your topic. Stay on topic.
- Clear call to action for your readers.
Thank you so much for tuning in! If you have any questions about creating content for your blog, reach out to us on Instagram (@sparkmediaconcepts). We would love to chat more with you there!
Please leave us a rating or review. We want to get the message out there to more and more people who may want to start a blog!
IN THIS EPISODE, WE COVERED:
- Myths about creating content
- Things to consider when creating content
- Components of a well done blog post
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Check out episode 2 — the benefits of having a blog.
- If you need questions answered before you start your blog and you aren’t quite ready to check out the Ultimate Blog Bootcamp, check out The Blog Depot, an online course and membership community!
- Connect with us on Instagram at: @sparkmediaconcepts
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
This post may contain affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.