Mediavine Journey: How Bloggers Can Monetize Sooner
SHOW NOTES: Episode 125
We are excited to welcome Heather Tullos from Mediavine back on the show!
Heather is the Senior Vice President of Support and Customer Success at Mediavine. She was previously on episode 86 of the podcast so if you haven’t had a chance to listen, go tune in! She is sharing more about Journey, a new service that is aimed at helping smaller creators monetize their content.
Journey was created as response to the shifts in website traffic patterns during the 2020 lockdown.
Recognizing the need to support the growth of smaller sites, Mediavine raised its traffic threshold for onboarding publishers and simultaneously started creating Journey. This service is truly about helping smaller creators!
We also talked about Grow, Mediavine’s engagement tool suite. Jennifer shares her experiences with Grow and we share why it is so helpful in your blogging business. Heather also shared the straightforward steps to get started with Journey, which begins with installing Grow and expressing your interest in the program.
This was a great conversation with Heather and we are thankful for her insights! Tune in if you want to hear more about how you can be a part of Journey!
We would love to hear what you thought of this episode! Send us a DM over on Instagram: @sparkmediaconcepts and let us know your thoughts!
IN THIS EPISODE, WE COVERED:
- Introduction to Mediavine and its new offering, Journey
- Challenges faced by smaller publishers in meeting traffic thresholds for ad networks
- Overview of Mediavine’s services and focus on helping content creators monetize their content
- Development and features of Journey, designed for smaller sites to monetize content and diversify traffic strategies
- Role and impact of Grow, an engagement suite of tools, on website traffic and user engagement
- Importance of building an email list for sustainable business growth
- Comparison of user experience with Journey and Mediavine, and the differences in reporting and support structures
- Use of Google Analytics in conjunction with Journey and the onboarding process
- Qualification process for using Mediavine’s ad network and the importance of installing Grow for analytics
- Insights into the onboarding process for Journey and the timeline for qualification
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Check out more about Journey and Grow! Follow Mediavine on Instagram @mediavine and join the Facebook community!
- Join the Ultimate Blog Bootcamp!
- Check out the Blog Depot!
- Check out last week’s episode here!
- Connect with us on Instagram at: @sparkmediaconcepts
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts
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