Let’s Get Technical: SEO with Casey Markee
SHOW NOTES: Episode 116
It’s time to dive deeper into the technical side of SEO!
We have Casey Markee, the owner of Media Wyse, here sharing his expertise with you. Technical SEO is all about optimizing your website to be sure that search engines can easily find, understand, and index your content.
We chatted a lot about the balance between user experience and ad placement.
Casey explained that while ads are a common revenue stream for bloggers, excessive ad placements can cause the user experience to decline. He recommends a balanced approach to ad placements and on reputable ad networks.
Casey also dove into the value of conducting site audits.
He shared the specific criteria for you to think about before seeking an audit, such as having a minimum number of published posts and some blogging experience. A detailed audit can enhance the technical and content aspects of your site, leading to better SEO performance and engagement.
We talked more about how Google’s algorithm is ever-changing. Casey explained the importance of understanding Google’s intent to provide relevant and helpful content to users.
If you are wanting to learn more about the deeper and more technical side of SEO, Casey has a wealth of knowledge that he shares in this episode!
IN THIS EPISODE, WE COVERED:
- Importance of technical SEO for bloggers
- Investing in quality host, platform, and theme for blogging
- Optimizing website for search engines
- User experience in website design and content presentation
- Impact of ad density on revenue and user experience
- Recommendations for ad networks
- Conducting site audits to improve technical and content aspects
- Focusing on “zone of genius” and seeking professional support
- Adapting to Google’s algorithm updates
- Understanding search engine intent for providing relevant content
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with Casey on his website: www.mediawyse.com, or on Facebook and LinkedIn! If you are looking for support with an audit from Casey, here is the link!
- Thank you to our sponsor Lulu for sponsoring this episode! Check out more about how to self-publish your next book HERE.
- Check out Big Scoots Plans here!
- Join our podcast newsletter email list and never miss an episode!
- Check out last week’s episode here!
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
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