With the rise in popularity of social media influencers and the fact that the the blogging world seems very saturated, you may be wondering, is blogging dead? Once we dig into this, you may be surprised at what you learn!
Are Blogs Still Relevant?
When you need an answer to a specific question quickly, are you more likely to scroll Instagram or to open Google and type in the question and hit enter?
If you are like most people and don’t have time to waste, you’ll likely turn to Google to find a quick answer. And what Google will pull up will a list of websites and blogs that it thinks will answer your question for you.
That means that blogs that are sharing helpful information that people need are still very relevant!
Does Anyone Read Blogs Anymore?
It is estimated that each month, over 400 million people read blog posts. So yes, it seems that plenty of people are still reading blogs!
We also see this with our own sites and sites our colleagues and friends run. There is still plenty of room for growth, and plenty of room to start a blog that will get traffic!
Is Starting a Blog Worth it?
With the right plan, absolutely! We still see people today using blogs as an important part of their overall business plan. That sounds complicated, but it really isn’t!
Think about when you share information on Instagram, for example. You think about what questions people are asking you and you create a post you think will help them. You share that post and people like and comment on it for a few days, then you move on to create more posts.
With blogging, you might answer that exact same question, but perhaps with a little more detail, on a blog post. That blog post will then serve as a resource forever that can continue to get traffic from Google (or Pinterest or other sources) for years to come!
Now imagine if you monetized that blog. So essentially the same content you just created would now be getting traffic and comments for years to come and you could be getting ad revenue every single time. Seems worth it!
How Should I Start My Blog?
If you think blogging could be right for you, the first step will be to figure out exactly what you want to blog about.
If you already have an active Instagram account, you could be ahead of the game. Think about what things people ask you. What areas are you knowledgable in that you could share.
It’s important to get specific about a topic to begin. This will help you establish your authority and grow your traffic more quickly.
If you think you might be ready to get started, be sure to get on the waitlist for The Ultimate Blog Bootcamp. We can help you every step of the way with everything from niching down your topic to what platform to use and more!
Blogging can be such a great opportunity for anyone who loves to share! Even if you are already doing well on Instagram, it’s worth considering adding a blog to your brand!