Improving Your Email Deliverability with Alyssa Dulin from ConvertKit
SHOW NOTES: Episode 95
We have Alyssa Dulin, the leader of the Creator Growth Team at ConvertKit, on the show to share about improving your email deliverability.
Email deliverability is a crucial aspect of email marketing that often goes unnoticed. As Alyssa explained, it refers to whether your emails are landing in the inbox or not.
She explained the importance of quality over quantity when it comes to email marketing. Having a large email list with low-quality subscribers can hurt deliverability and make it harder to reach the intended audience. It is crucial to ensure that subscribers genuinely want to receive emails and were not tricked into joining the list.
Alyssa shares strategies to improve email deliverability. She suggested keeping the email list clean and encouraging subscribers to reply to emails. Engaging with subscribers through questions or asking for their opinions can generate more replies and make Gmail perceive the emails as more urgent and not spam. She also shared the importance of building a community through newsletters and using replies to gather content ideas. We chat about metrics such as open rates and click rates as well.
If you are wanting to learn the best practices to improving your email deliverability, this is an episode you are going to want to tune into!
Let’s continue the conversation over on Instagram (@sparkmediaconcepts). We’d love to hear from you!
IN THIS EPISODE, WE COVERED:
- Importance of email deliverability in email marketing
- Definition of email deliverability
- ConvertKit’s approach to offering better deliverability rates
- Best practices for email marketing
- Strategies to improve email deliverability
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Connect with Alyssa on her website: www.alyssadulin.com or on Twitter: @alyssa_dulin.
- Check out her podcast with ConvertKit: Deliverability Defined
- ConvertKit is the email marketing hub for creators like you. Check out our affiliate link for more information.
- 3 bonus episodes on the private podcast! Click here and put in your name and email address to check them out!
- Check out Cooking with Keywords HERE! Use code UBP10 for 10% off!
- Join the Ultimate Blog Bootcamp!
- Check out the Blog Depot!
- Check out last week’s episode here!
- Connect with us on Instagram at: @sparkmediaconcepts
MORE ABOUT THE ULTIMATE BLOG PODCAST:
Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.
Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.
Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.
We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts
This post contains affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.