Blogging Basics

How to Find Your Blog Niche

If you’ve considered starting or have already started a blog, chances are you’ve heard how important it is to find your blog niche. Here are several things to consider to help you narrow down what topic your blog will be about.

The first question you may ask is whether or not you really need a niche for your blog. In today’s crowded web universe, yes. Whether your niche is specific to a person or a topic, getting specific will help you find your audience.

two women working on laptop computers

What is the best niche for blogging?

The best niche for blogging is the one you enjoy and have enough knowledge or experience with to offer value to others.

It’s also important to consider your goals. Are you wanting to grow quickly? Do you want this to become a business and replace your income? Is this just for fun/hobby? The bigger your goals, the more carefully you will want to consider planning out a topic for your blog.

woman chopping strawberries on wood cutting board on white countertop

What blogging niches are profitable?

With creativity, you can likely make any blog profitable. The key is to offer a product, service or value that people want or need. There are many ways to make money blogging and the possibilities are only limited by your ability to offer people what they are looking for or to improve their lives in some way.

Here’s a look at a few popular examples, but there is no need to limit yourself to these niches:

  1. Health – whether you blog about a specific diet, health condition or fitness this is an area where people are always looking for help. Beyond ads, these blogs often offer paid meal plans, workouts and more.
  2. Travel – who doesn’t love to dream of travel to amazing locations? Whether you offer trips on how to plan the perfect theme park vacation or how to travel on a budget people want help to find locations and the best deal. Travel bloggers often make money via affiliate sales.
  3. Food – there are a lot of food blogs out there, yet there is always space for more. Food is a great way to express your creativity and offer your own unique perspective. People have to eat, so whether you offer recipes, restaurant reviews or diet specific help, you’ll have no shortage of people looking for what you offer. Food bloggers typically make the bulk of their revenue from ads on their posts, but other options are courses, affiliate sales, cookbooks and more.
  4. Fashion – many of us out there dream of being able to put together amazing outfits, style our hair, or learn to put on makeup in a flattering way. Fashion bloggers who offer help in these areas can direct their readers to their favorite products on which they make an affiliate commission on purchases.

These are just a few of the many examples! There are so many other niches like lifestyle, gaming, finance, home, family, children, or pretty much anything you can find space for that will let you help or entertain people.

woman sitting on porch working on computer

How to find your blog niche

Here are a few tips to get you started when thinking about your niche:

  1. What are you passionate about? What do you love to share with people?
  2. What is your background? What do you have training or expertise in? What do people ask you for help with?
  3. Brainstorm a list of topics you could write about and find the common theme.
  4. Make a list of some of the topics you think you could blog about, then consider how your experience can help someone else.
  5. Is there someone else blogging about what you would like to blog about? Consider what could be different about yours based on your own unique perspective.

The important thing to remember is that you will evolve and change over time. Helping you find a niche for your blog is a starting point to help you be successful, but ultimately, you will learn as you go how to best help your readers.

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