Growing an Online Business with Cooking Classes and Intentional Marketing with Chef Adam Sobel

SHOW NOTES: Episode 114

We have Chef Adam Sobel on to share more about growing an online business!

Adam is the owner of Cinnamon Snail food truck and restaurant and has appeared on the Food Network, Cooking Channel, PBS, and several networks.

Adam shares about his journey from food service to online ventures during the pandemic, focusing on his blog and online cooking classes. His story is one of resilience and adaptability. When the pandemic hit, it forced many businesses, including Adam’s, to rethink their models. With the closure of his retail food operations, Adam saw an opportunity to pivot to online teaching. He shares the challenges of running a blog and balancing various revenue streams.

Adam shares about the technical aspects of live streaming classes, his pricing strategy, and the importance of community building. We dive deeper into monetization and marketing strategies for bloggers, sharing more about the value of email lists, paid advertising, and audience feedback.

Get ready for this episode because it is one you aren’t going to want to miss!

Let us know how this episode helped you! Send us a DM over on Instagram: @sparkmediaconcepts

IN THIS EPISODE, WE COVERED:

Adam’s journey from running a food business to starting a blog and offering online cooking classes
Monetization of cooking classes and pricing strategies
Building a sense of community through online classes
Technical setup for online cooking classes, including live streaming and providing recordings
Pricing strategy for classes, including offering recordings and recipes for a lower price and selling subscriptions
Leveraging audience for marketing products and solutions
Diversifying revenue streams and the impact of ads on user experience
Effectiveness of email lists and paid traffic, particularly Facebook advertising, in marketing
Understanding and catering to the needs and preferences of the target audience

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Check out Adam’s classes HERE! Also, If you are a blogger wanting to learn how to set up your own classes, check out his resources HERE!
Check out Short Pixel!
Join us for a live event: The Blogging Game Plan! We will answer your questions and you will have the opportunity to be surrounded by others who are ready to start their blogs alongside you. The event is taking place on 2/21 at 11 AM CST so be sure to sign up to grab your spot!
Join the Ultimate Blog Bootcamp!
Check out the Blog Depot!
Check out last week’s episode here!
Connect with us on Instagram at: @sparkmediaconcepts

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

This post contains affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.