Creating an Online Course with Lindsay Bowden

SHOW NOTES: Episode 26

Have you ever thought about creating an online course in addition to your blog? Lindsay Bowden is here today to chat with us about how creating an online course is a great tool. 

We chat about how she got started and the first course she ever launched, the right candidate for course creation, figuring out the topic of your online course and how to do that. We chat about how you don’t have to have a certain amount of blog traffic or social media following that you need in order to move forward to create a course. The more you have, the more sales you may make but it doesn’t mean you need a huge following. She shares that typically 2-10% of your email list will convert to a customer.

We chat a lot about beta launches and how you don’t have to have the course all the way complete in order to do a beta launch. Lindsay shares how it can actually be helpful to have the beta members give feedback and help you build the course as you go.

She shares the first step after you have an idea for a course is market research. Figure out what others are asking about this niche when you decide to go for it. You want to understand what your audience is looking for before you create the course.

Lindsay shares the platform that she recommends for launching your course and why, the cost and time commitment, and pricing your course.

Lindsay even shares some ways that you can market the course (organic vs. paid) and shares a lot about evergreen vs. live launches and passive income.

We chat about how it can sometimes take a while for customers to buy but how important it is to continue to show up and provide value for when they are ready.

Thank you so much for listening! This episode is full of so much value for anyone who is thinking of launching a course. If you enjoyed this episode, please leave us a review and connect with us on Instagram (@sparkmediaconcepts)! We would love to hear from you!


  • How Lindsay got started helping others create courses
  • The right candidate for course creation
  • Figuring out a topic for your course
  • The amount of blog traffic or social media following that you need
  • Beta launches
  • Market research 
  • Platform she recommends
  • Cost
  • Time commitment
  • Pricing your course
  • Marketing your course
  • Evergreen vs. live launches
  • Passive income



Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

This post may contain affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.

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