Creating a Pinterest Ads Strategy with Heather Farris

ByHannah Clark

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SHOW NOTES: Episode 131

Are you using Pinterest ads?

Pinterest is a powerful platform for bloggers and business owners looking to promote their content and products. 

We have Heather Farris, a Pinterest ads expert, on to provide insight on Pinterest ads. She shares how they can be leveraged to grow blogging businesses. She provided valuable insights into the types of products and content that perform well on Pinterest ads, when to consider using ads, and how to measure their effectiveness.

1.Establish Your Business Foundation

Before diving into Pinterest ads, Heather emphasizes the importance of having a well-established business. Build an email list and possibly have digital products such as e-books to promote. You could even use lead magnets like free e-books to encourage readers to join your email list.

2. Identify High-Performing Content

Heather advises waiting until a blog post or product page is already converting organically before investing in Pinterest ads. Use tools like Google Analytics to track the performance of your blog posts and product pages. When you identify the content that already performs well organically, consider promoting it with ads.

3. Understand Pinterest Ad Types and Metrics

Heather explains the importance of understanding different Pinterest ad types and metrics. She shares these with us and explains them further.

4. Optimize Ad Targeting

Heather shares her experience of targeting specific demographics and devices to optimize ad performance. For instance, she avoids targeting men due to higher costs and lower conversion rates.

5. Set a Realistic Budget

Heather recommends starting with a budget of around $20 per day, which equates to $600 per month. She advises running ads for 60 to 90 days to gather sufficient data for informed decision-making.

6. Leverage Organic Engagement

Heather provides a valuable tip: upload your pins organically first and then promote them. This strategy allows you to benefit from both paid and organic engagement.

7. Avoid Common Mistakes

Heather warns against common mistakes such as using the boost feature haphazardly and not understanding campaign types, billing differences, or metrics.

8. Utilize Legacy Pins

Heather explains that ads can become legacy pins, continuing to drive engagement and conversions long after the ad campaign has ended. Focus on creating content that remains relevant over time, allowing your promoted pins to continue driving traffic and conversions.

Pinterest ads offer a unique opportunity for bloggers and business owners to promote their content and products effectively. We would love to hear what strategies that Heather shared that you are going to try in your blogging business! Send us a DM over on Instagram: @sparkmediaconcepts and let us know!

IN THIS EPISODE, WE COVERED:

  • Types of products and content that perform well on Pinterest ads
  • Importance of having an established business before considering Pinterest ads
  • Advice on when to consider using ads and how to measure their effectiveness
  • Ad targeting and its impact on ad costs and effectiveness
  • Importance of patience and monitoring click-through rates when running ads
  • Recommended budget and testing period for Pinterest ads
  • Importance of organic growth before starting Pinterest ads
  • Strategies for maximizing engagement and organic traffic through ads
  • Long-term benefits of running ads on Pinterest

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

This post contains affiliate links. That means that if you click on a link and make a purchase, the hosts or guests of this podcast will receive a commission at no additional cost to you.

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