Copywriting Tips for Bloggers

Copywriting for your blog is MUCH different than your composition papers of the past. Yes, grammar rules still (generally) apply, but the good news is – you do NOT need to be a professionally trained writer to have a blog! Take these copywriting tips and boost your confidence to get your words on the page and valuable content out to your readers.

Writing a Blog Post

Writing a blog post is very different than many other forms of writing because of its unique purpose. In general, a blogger’s goal is to provide value to a reader on a specific topic. You don’t need to have an advanced degree or be an expert, but you do need to have some authority on the topic you are blogging about.

Experience aside, most people will only glance at your content for a few seconds when deciding whether to read it or to keep on scrolling. With that in mind, bloggers have an added challenge to make your writing enticing!

Fortunately, in blogging, you have much more leeway to write in a way that expresses your voice and style. And, if you still struggle to refine your sentences, know that there are so many writing tools available to help you! Don’t let writer’s block or fear of getting the words just right keep you from hitting “publish.”

Tips for writing copy for your blog

Have a hook.

Online audiences these days are accustomed to trendy video clips and catchy sound bytes. As a result, it seems that attention spans just keep getting shorter!

When writing your post, be sure to create a strong hook. People will decide after the first sentence or two if they want to keep reading.

You may find that it helps to draft your post first and polish the hook as you finalize your writing. Don’t get stuck on the first lines, but make them count!

Keep paragraphs short.

The majority of your blog audience will read your posts on their phones and tablets. Paragraphs should be short and include:

bullet points,
numbered lists, and
bold texts to keep it easy to read and visually highlight the most important points.

According to Yoast, it can also be helpful to mix paragraph lengths with a combination of shorter and longer paragraphs. Check out even more tips for paragraph readability.

Personalize, but not too much.

If the build-up to your point involves a second-cousin-once-removed way back when…. you get the idea. You don’t need to tell your whole back story, just add enough conversation so that:

the reader can relate to you and
you are able to establish your knowledge or experience without getting too far off-topic.

Don’t use cute titles.

They may be fun and work well in personal conversation, but nuance can often be missed when read through the screen. Readers may not understand sarcastic or “cutesy” titles out of context and could even be turned away by them. Use titles that are catchy and utilize SEO-optimized keywords to tell the reader what they can expect.

Be objective and make sure it’s worth reading.

Try to put yourself in the reader’s shoes and ask yourself: if you saw this post, would you read it? Keeping the needs of your audience in mind will always help you bring clarity to your writing.

Go back to your purpose for writing and evaluate the effectiveness. Does this post solve a problem for them? Is it useful and is it engaging?

Be concise.

Use language that is engaging and specific. Don’t add a lot of fluff or use unnecessary words to bulk up your word count. Quality – and value – matters more than quantity here.

Create your style and brand.

There is no formula for one-size-fits-all copywriting for your blog. Feel free to try different ways to phrase or format your information to see what works! And once you find your style, keep your readers coming back with your unique way of explaining or teaching.

Utilize apps.

If your old essays were covered in red ink, there’s no need to fear.

Nowadays, bloggers have so many online tools and apps available to help spell-check, grammar-check, word-choice check, you name it. Proofreading and editing do not have to cause you headaches any longer! Check out tools with free versions like Grammarly or Scribens to kickstart your copywriting.

Most importantly, don’t be afraid to revise and rewrite. Your posts are not one-and-done like term papers for credits. You have the freedom to make the changes that work for you!

Just start.

We can probably all identify with the feeling of staring at a blank screen. When you sit down to write, take a few minutes to brainstorm and loosely organize your thoughts. Then, get started!

Type your flow of thoughts as they come and then rearrange, refine, and edit as you go.

Optimize your copywriting

We mentioned using keywords for your post titles, but optimizing your copywriting for SEO can happen in so many additional ways.

Beyond getting your information organized and in a clear, readable format, you can take simple steps to boost your writing with search engine visibility – bringing you more readers! To dive deeper into tips on writing an SEO-optimized blog post, check out How to Write SEO-Friendly Blog Posts.

two women sitting at kitchen counter with laptops working

For more tips on crafting powerful posts, check out these Spark Media Concepts resources!

Have more questions about copywriting tips for your blog? Let us know in the comments or connect with us on Instagram at @sparkmediaconcepts