While in today’s social climate, the term “influencer” might seem like a negative term, the fact is that all of us that use social media are influenced by people on a daily basis. So, really, what is an influencer? In the most basic terms, an influencer is someone who affects decisions that people make about…

If you are on social media it’s no question that there is hype surrounding followers and engagement. It seems that there is a misconception that just because a person, or brand, has a lot of followers that they are automatically making a lot of money. While some of them absolutely are making decent money, followers…