Boost Your Pinterest Strategy with PinClicks

In this episode of The Ultimate Blog Podcast, we’re welcoming Tony Hill, creator of the Pinterest keyword research tool and rank tracking tool, PinClicks. Tony shared his journey as a seasoned tech entrepreneur, from creating his first website with ads as a high school senior to navigating Google updates in recent years. Tony shares about his shift towards Pinterest-based traffic strategies, what exactly PinClicks is, and how it can help you boost your Pinterest strategy and visibility. This is an exciting way to get reinvigorated about your blogging business and drive more traffic to your blog!

Tony Hill: From Google to Pinterest

Tony’s journey as an online entrepreneur began almost 20 years ago, building websites and monetizing through Google AdSense. He’s gone through all of the Google algorithm changes, from Penguin to the recent Helpful Content update. Like many bloggers, Tony faced big traffic losses with these changes, but rather than getting discouraged, he shifted his focus to Pinterest. Because Pinterest is both a search engine and inspiration platform, it offers unique traffic opportunities.

What Makes PinClicks Unique?

PinClicks is a keyword tool specifically designed to help bloggers and content creators optimize for Pinterest. Although Pinterest Trends offers some keyword insights, Tony found that it was limited, especially for niche markets. With PinClicks, he’s aiming to create a comprehensive tool similar to SEMrush or Ahrefs but focused entirely on Pinterest SEO.

For bloggers, this tool means access to targeted keyword data tailored for Pinterest, which can help posts rank higher within Pinterest’s search engine and inspire new content ideas. The tool also includes a rank tracker, which allows users to monitor the performance of their pins and see how adjustments impact their search positions over time.

Key Features of Tony Hill’s PinClicks

Home Feed Targeting

Unlike Pinterest Trends, which only highlights popular keywords, PinClicks allows bloggers to target Pinterest’s “Home Feed” as well. With PinClicks, bloggers can optimize their pins for people who browse their home feed only, instead of doing targeted searches.

Interest Explorer Tool

Pinterest categorizes users based on over 11 million interests. By tagging pins with relevant keywords, Pinterest’s algorithm matches content to users’ interests, making it easier to connect with the right audience.

Tony discovered these Pinterest interest tags and integrated them into PinClicks, creating an “Interest Explorer” that allows bloggers to tap into Pinterest’s huge interest database. With this tool, you can find niche-specific keywords that align with Pinterest’s interests, which will boost your visibility.

Advanced Keyword Suggestions

Pinterest provides keyword suggestions similar to Google’s search bar, but exploring every variation manually can take hours. PinClicks automates this process, generating A-to-Z keyword suggestions for any topic within seconds. This feature is a huge timesaver and will help you find long-tail keywords and specific topics that your audience is actively searching for.

For instance, if you’re writing about “kids’ bedroom ideas,” PinClicks can suggest variations like “minimalist kids’ bedroom ideas” or “pink kids’ bedroom ideas” by exploring different keywords and vibes. This means you can create multiple pins for the same blog post by targeting specific subtopics and trends, without constantly brainstorming new ideas.

How PinClicks Helps When You Don’t Know Where to Start

Finding the right keywords can feel overwhelming, especially for a new blogger. With PinClicks, bloggers can make Pinterest keyword research easier by tracking specific keywords in real time. For example, PinClicks can monitor keywords like “bedroom ideas” and alert you to new trends and search suggestions each week. This is especially great if your niche changes with the seasons or trends.

Tony Hill’s Pinterest Advice on Fresh Pins

Pinterest favors fresh content, which means that creating new pins for existing blog posts can be as impactful as writing new articles. Tony says that bloggers should plan to create multiple pins for each blog post, and use variations with different text overlays or visual elements, to boost visibility and appeal to a larger audience.

For bloggers focusing on informational content, such as relationship advice or step-by-step tutorials, think about creating unique pins for each main tip or idea. For example, if your blog post is about a kids’ bedroom makeover, each tip can be its own pin, so readers can save the parts that resonate most.

Tony Hill on Overcoming Challenges and Staying Motivated

Tony knows firsthand the challenges bloggers face, from Google algorithm changes to shifting audience interests. But as the sole provider for his family, he’s had to adapt to survive in his business. He advises bloggers to find a strong motivation—whether that’s saving for a vacation or supporting their family—and to keep that vision front and center during difficult times to stay motivated.

In this episode, we covered:

Tony’s journey as a tech entrepreneur
How Tony navigated Google updates
How Tony got into the Pinterest world
What PinClicks is and how it can help you boost your Pinterest strategy
Features of PinClicks that will help you do better, faster keyword research
How PinClicks targets home feed Pinterest browsers
How PinClicks helps you when you don’t know where to start
How Tony stays motivated

H2: Links and resources mentioned in this episode:

We loved chatting with Tony about PinClicks! What did you think of this episode? Send us a DM over on Instagram: @sparkmediaconcepts and let us know!