Best Blogging Practices for Long-Term Sustainability

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The idea of starting a blog can leave you feeling inspired and energized and eager to dig in. But maintaining a blog can be a lot of work. You have to come up with content ideas, write posts, and promote your blog on social media. It can be exciting at first but it’s easy to quickly burn out because there is usually more involved than most people realize. However, it’s possible to set yourself up for success by understanding and implementing a few of the best blogging practices for sustainability.

Creating a sustainable blog

Above all, it’s important to create a plan for your blog (or any large project you take on in your life). This should include the topics you’ll be writing about, how often you’ll post, how you’ll promote it, and any other tasks involved. Taking the time to develop a plan will help ensure that your blog remains sustainable over time.

If you take the time to make a plan now, it will be easier, in the long run, to work through those more difficult times. Blogging has its ups and downs and the goal is to create consistency so that you can continue to feel inspired and see results.

Here are some of the practices you should consider putting into place to ensure you can sustain your blog in the long run and enjoy success.

Best Blogging Practices:

1. Write down your goals. Understand why you want to start a blog and what you want to accomplish with it. You can write down short-term and long-term goals, big and small goals, but write them down and be specific. You will refer to these often throughout your blogging journey.
2. Pick a topic you love and are passionate about. If you choose it for traffic or money only, you will likely burn out when you become bored.
3. Get clear on who you are talking to AND what you are talking about. This includes knowing your audience, their wants and needs, as well as the topics you’ll be covering. This way you will always have ideas and topics to pull from when you are feeling less inspired.
4. Choose the right platform. Even if it takes more work on the front end, investing your time and resources in the right platform that will grow with you will ensure long-term sustainability. Having to move all of your blog content to a new platform can be painful and expensive so try to avoid creating that headache for yourself down the road.
5. Create a content plan and schedule. Decide how often you’ll post, what types of posts (long-form content vs shorter pieces) you will create, and what topics you will cover. Having a consistent posting schedule can help ensure your blog doesn’t become stagnant.
6. Develop a promotion plan. This includes social media, email marketing, and other channels that you can use to get the word out about your blog. Make it easy for readers to find what they need on your blog by optimizing posts with search engine optimization (SEO) techniques and creating an easy-to-use navigation menu and overall simple user experience. If you don’t eventually grow the traffic to your blog, it will be difficult to keep up the motivation to keep going, so be sure to implement best practices.
7. Think of yourself as a business from the start. A business requires an investment of time and money and will take time to grow and become profitable. Having a business mindset will help you create realistic expectations which will in turn help you stick to it even when you aren’t making money yet.
8. Stay on top of the latest blogging news, but don’t jump on trends. Yes, this can be a difficult balance but it’s important to learn the difference and implement new things strategically. Blogging changes quickly so you’ll need to be willing to adapt, but never make changes on a whim and without proper research and planning.
9. Batch your work whenever possible. Most bloggers start by doing most of the work themselves. Breaking up your tasks into batches will help you stay organized and motivated. This could include writing posts, editing, advertising, and responding to comments all in one sitting. Batching can also prevent burnout because it allows you to focus on one task at a time instead of switching between multiple tasks.
10. Be willing to invest in help as soon as you can. Running a business is hard work and requires you to wear a lot of hats. You can’t be an expert on everything, so learn the pieces that you enjoy the most and ask for help in the other areas so that you can keep moving forward.
11. Surround yourself with a community. Blogging can be lonely but finding a community of other bloggers to help you, support you and guide you can be an amazing way to set yourself up for success. If you want help starting your blog, you are always welcome in The Ultimate Blog Bootcamp community.
12. Finally, make sure to enjoy the process and have fun. Remember why you started your blog in the first place and embrace the journey. You will have to work hard but also make sure that you are taking time for yourself and celebrating your successes along the way!

By keeping these blogging practices in mind and implementing them into your daily routine, you can ensure that your blog remains sustainable for years to come. With consistency and dedication, you’ll be able to see results and hopefully make a lucrative career out of it.