4 Tips to Capitalize on Viral Content with Ann Kent

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SHOW NOTES: Episode 100

Are you wanting your blog posts to go viral? We’re guessing if you’re listening to this episode, you are!

We have Ann Kent, registered dietitian and owner of her own private clinic Peas and Hoppiness, on the show to share her knowledge around viral blog posts and how to leverage the. Ann shares her journey from hobby blogger to private practice owner, sharing that her goal is to simplify meal planning for busy families. 

Ann shares more about her post that went viral and explained that it didn’t just gain traction overnight. It took around 8 months to 1 year for it to actually go viral. She shares the importance of having a strategy for when a post goes viral, and shares her 4 tips on capitalizing on viral content. 

Tip 1: Optimize Every Blog Post

Ann’s first tip is to optimize every blog post by considering its goal and target audience. This involves using SEO strategy, and using relevant keywords in headings and throughout the post. The call to action should be tailored to the specific content of the blog post, which increases the chances of engagement and conversion.

Tip 2: Be Intentional About the Desired Outcome

Whether it’s for ad revenue or building an email list, understanding the purpose behind the traffic helps you serve your audience better. Ann shared the significance of being intentional about the desired outcome of increased traffic.

Tip 3: Have Systems in Place

Have systems in place to capture the attention of visitors and encourage them to return. She shares that this may mean having an email system with a well-planned welcome sequence and regular communication to nurture subscribers. She explains the importance of having a long-term plan for engaging with the email list, rather than just sporadic selling.

Tip 4: Create More Content Like You Created

Brainstorm ideas of content that you can create similar to what you created and use the momentum to drive traffic to other related content. By linking from the viral post to other posts, you can create visibility and engagement.

Gather knowledge and do research before diving into blogging. Utilize the tips provided by Ann to come up with a plan. We hope that today’s episode helped you! Let us know your thoughts on Instagram: @sparkmediaconcepts

IN THIS EPISODE, WE COVERED:

• Tips for writing a viral post and setting specific goals
• Tips for capitalizing on viral content and tracking statistics
• Optimizing blog posts with SEO strategies and tailored call to action
• Importance of understanding the purpose behind increased traffic
• Having systems in place to capture and nurture visitors
• Diversifying revenue streams and finding unique solutions
• Tips for growing a blog and maximizing content impact
• Focusing on capturing and nurturing subscribers
• Revisiting and updating blog posts
• Creating more content related to viral posts
• Importance of optimizing posts and having a strong foundation in blogging

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Connect with Ann on Instagram or Facebook! Check out her Free Meal Planning Template HERE and her free trial of Peas and Hoppy Meal Guide Membership HERE!
• ConvertKit is the email marketing hub for creators like you. Check out our affiliate link for more information.
• 3 bonus episodes on the private podcast! Click here and put in your name and email address to check them out! 
• Join the Ultimate Blog Bootcamp!
• Check out the Blog Depot!
• Check out last week’s episode here!
• Connect with us on Instagram at: @sparkmediaconcepts

MORE ABOUT THE ULTIMATE BLOG PODCAST:

Welcome to The Ultimate Blog Podcast! This podcast is for you if you’ve ever wanted to learn blogging basics so that you can start your own blog or if you have been a blogger for years but are struggling to grow or need inspiration and community.

Every Tuesday we will be sharing a new episode where we will cover topics from the basics of starting a blog, monetizing and growing your site, to finding the inspiration you need to keep going. You will also find guest interviews with experts on different blogging topics as well as interviews with bloggers who’ve been in your shoes.

Amy Reinecke and Jennifer Draper are bloggers themselves who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story.

We’d love to connect with you on our other platforms so please visit us at www.sparkmediaconcepts.com or follow us on Instagram at @sparkmediaconcepts

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